Designer and owner, Cindy Estes, has spent all of her adult life in the design world. Her visual eye was fine tuned during a seven-year stint as the in-house designer for The Museum of Contemporary Art, Los Angeles. When she moved east and chose to transition to a stay at home mom, she found she was constantly searching for clothes that were beautiful, comfortable and easy care for her new daughters. Enter the seam collection.
“When I saw the reaction of other mothers to the clothes I was creating for my daughters, I knew I was on to something. I was approached by so many who wanted to know where I shopped for my girls. Little did I know that my little sewing machine station in a corner of the family room would become the business that it is today.” Armed with a wish list of problems Moms were looking to solve, Cindy began her illustrious career in children’s fashion. A primary goal was always to make the struggle of finding age appropriate clothes for girls a little easier. The designer developed a checklist of considerations that goes into each stage of a collection’s development:
- Touch Sensitivity-For all the silhouettes, “my first concern is how does it feel. I want to eliminate constricting clothes and uncomfortable fabrics.”
- Sensible-For little ones, pants and tunic tops ensure babies won’t trip as they’re learning to stand.
- Nurturing skillsets As girls grow, unique styling allows them to dress themselves, encouraging independence.
- Streamlined Shapes: Older tweens need the shapes more streamlined to fit changing bodies and promote confidence as girls move through the middle school years
- Age Appropriate-Girls grow up fast enough-Teens need to have a sense of fashion while choosing clothes that are age appropriate that don’t sexualize them. “ I want to eliminate the struggle that develops around body image and help moms make clothing selection easy.”
- Easy Care-While fabrics are often organic, the bottom line is easy care, natural fabrics that can go into the laundry and will last for generations.
The common threads running through the inspiration each season are comfortable, stylish and artisan, shared descriptors you’ll find people often using when talking about the designer herself. The end result is an exquisite mix of fabrics and patterns combined with the ease of machine wash and dry. Clothes that allow a girl to look like a girl and move like a child, adapting gracefully from the park to the party. This is the evolution of seam.
Providing a healthy balance between career and family was a priority. Combined with a belief in keeping it local, seam is produced in Massachusetts. The designer is proud to know and work with all the artisans involved in the production of seam’s garments.
Cindy lives in the Boston area with her husband and four children.
For more information, email email@example.com